If you wanted to get something in your particular town there were always a number of well-tried ways to do it. The Yellow Pages was always near to the phone and the local newspaper arrived every day. It is no wonder that companies made sure that their names were prominent in these publications.
I don’t know about you but, these ways seem really old fashioned now. I don’t even know where the Yellow pages are and for certain we haven’t bought a local newspaper in. Even if I could find them, I wouldn’t want to use them. Just think about, all that page turning, looking on every line and trying to think which section my product would actually be in. What total frustration! Now I go straight to the PC and enter into a search engine exactly what I am looking for including the town I want to locate it in. A few seconds later I have a page of results to study. What a time saver the web is!
From a customer point of view, this way of finding things is easy and natural. Increasingly people are now using local internet searches to find products and services and for the England, especially, ninety per cent of these use the good old trusty reliable Google search engine.
For local companies, this means that it is essential to have a web site and to be found on Google. In Birmingham, there are thousands of internet searches for such things as double glazing, estate agents, solicitors and hotels every month. Without a web site and some kind of SEO a business could as a result, be missing out on thousands of potential customers every month.
The next thing to examine is what users do once they have their search results page. It is not complicated to work out that most people start at the top of the page. Therefore the first site given is the one that most people first consider. They will then view the next site down and so on until they see something that needs additional checking out. Getting to number one on Google searches is what local web SEO companies offer as far as SEO Birmingham. This would seem to be the answer. Get to number one and all the customers check out your company. This is the model that SEO companies have worked for years and the same is true for local searches using Birmingham SEO.
On further examination, however, you also have to consider that most potential customers are looking for a good deal and will accordingly want to consider the other nine results on the first page. As a business, if you are in the number one spot, these other nine entries are your major competition. As for pages 2 and 3 in the Google search results, these rarely get a look in. If a searcher hasn’t found what he wants on the first page then he will certainly think about rewording the search key words and trying again rather than look at more results than the first search page gives.
It stands to reason therefore that the more that your web site is seen on the first page of Google search results the greater the chance of being selected by a potential customer. This also has the effect of sending your competition to the other pages of search results that hardly anybody bothers to check out.